Put your best foot forward.

In today’s flat shoe dedication – part of the capsule closet series – is the ultra luxurious Italian Shoe maker, Tods.

The shoe is named after the 133 rubber pebbles – “gommini” which are embedded into the sole of each loafer.  These pebbles guarantee incredible comfort and are one of the company’s best sellers.  In the early 1900’s when Diego Della Valle’s grandfather, Filippo founded a shall shoe factory.

When in the 70’s Diego enters the family shoe business he initiates a major turnaround strategy which sees the company gain international acclaim.  Diego was brilliant at marketing the product by giving shoes to Italian Celebrities and using images of Audrey Hepburn and Cary Grant gave the illusion that the brand had been around for a long time.

Continue reading “Put your best foot forward.”

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